01475cam a2200313 i 4500 97502098 TxAuBib 20120320120000.0 110811s2012||||||||||||||||||||||||eng|u 2011033413 9781591844648 hbk. 1591844649 hbk. (OCoLC)729341502 TxAuBib rda Richards, Carl, 1972- The behavior gap : simple ways to stop doing dumb things with money / Carl Richards. New York : Portfolio/Penguin, 2012. xiv, 178 p. : ill. ; 22 cm. txt rdacontent n rdamedia nc rdacarrier Four pairs of skis -- We don't beat the market, the market beats us -- The perfect investment -- Ignore advice, make fun of forecasts -- Financial life planning -- Too much information -- Plans are worthless -- Feelings -- You're responsible for your behavior (but you can't control the results) -- When we talk about money -- Simple. Not easy. Financial planner and Morningstar Advisor columnist Richards explains why we keep making bad choices with our money based on our emotions and succeeds in showing us how what we often think is right regarding investments rarely is. 20120320. Finance, Personal. Investments. Portfolio management. T3L